Lightspeed Affiliates Blog

A Web Resource for Lightspeed Affiliates to keep informed of Lightspeed Affiliate Program announcements and industry news.

Tuesday, April 12, 2005

Changes in Management

Hello to all Lightspeed Affiliates:

We are transitioning management of the program this week. I won't be working on this particular program as of tomorrow but will be passing my management responsibilites over to other Lightspeed Research staff.

I'm proud of the growth I've seen and have you, our Lightspeed Partners, to thank! I've also had fun posting polls, chatting with publishers in the forums, and updating you on various program activities like our bonuses, industry news, and more.

I remain intrigued by the ever-changing technologies that keep this industry alive and challenging. I will continue working in the affiliate marketing industry in both a manager and affiliate role. I hope to see you around and hear from you at some point, as this is a small world at times.

In the meantime, please write Lightspeed at affiliates@lightspeedresearch.com with any questions or concerns.

Take Care,
Michelle

Friday, March 04, 2005

Coming soon ... new promotions and fresh creatives!

Be on the "look-out" for some affiliate promotions in the very near future. We're planning some springtime promotions to reward all affiliates for their performance. You will also have access to new creatives.

I'll be writing with more updates soon.

Be Well,
Michelle O'Grady
Affiliate Manager

Tuesday, February 08, 2005

New Affiliate Poll: How many hand-code, how many WYSIWYG?

Several publishers wrote me about the challenges of learning HTML to build their site(s), which motivated me to post a new affiliate poll. I asked how many publishers hand-code, how many use WYSIWYG editors, and how many use text editors, or other software.

Here are the results:

26.14% are hand-coders:
2.27% use nline editors provided by their hosting service
17.05% use text editors (like Notepad, Macromedia Homesite, NoteTab)

32.95 use WYSIWYG editors (like Dreamweaver, FrontPage, Arachnophilia)
18.18% use more than just one site builiding method
3.41% identified other site building techniques


Care to read the comments? Click here.

Monday, January 10, 2005

Announcing the Winners of the "Turn up the Volume" Affiliate Bonus Program

The results are in, and I'm pleased to announce the winners of the year-end "Turn up the Volume" Affiliate Bonus Program.

First Place
Congratulations to TrafficSwarm, who will receive a $1,000.00 commission bonus for driving the highest volume of leads from November through December, 2004.

Second Place
Congratulations to Amazing-Offers, who will receive a $500.00 commission bonus for driving the second highest volume of leads from November through December, 2004.

Third Place
Congratulations to Surveymania, who will receive a $200.00 commission bonus for driving the third highest volume of leads from November through December, 2004.

I'd like to also extend a big thanks to all Lightspeed Affiliates for taking part in the Bonus Program. We're looking forward to working with you in 2005 and providing more incentives to benefit all publishers.

Kindly,
Michelle

Michelle O'Grady
Affiliate Manager
Lightspeed Research
http://affiliates.lightspeedresearch.com

Wednesday, December 29, 2004

How do publishers gear up for 2005?

The following poll was posted on the ABestWeb forum last week:

According to a recent study by digital marketing technology provider, Atlas DMT, as reported by the E-Commerce Times, the 2004 holiday shopping season’s busiest days have come and gone (it was last week). How do you stay productive during a post-holiday season?

Here are the stats:

55% said they post new content
2% said they update landing pages and/or creative
0% said they check links
0% said they re-read content
27% said they have other ways to stay productive.


The feedback received from the poll was impressive, with most publishers writing in to say they have absolutely no "down-time" after the Holidays. Here’s a good size list of projects that keep these publishers very busy after the Holiday season has passed:

- Cleaning up/tweaking/fine-tuning of pages and metatags;
- Identifying new affiliate programs;
- Planning of post-Christmas promotions;
- Planning for Valentines Day, Mother’s Day, Father’s Day, etc. was described as a "never-ending cycle";
- Conducting "major site updates" and planning for the post-holiday/New Year’s resolution health craze; (the term "busy work" was frowned upon by a few publishers);
- Putting together a "to-do" list for upcoming months;
- Adding new products for future holidays;
- Moving pages between sites/consolidating;
- Taking down old merchants;
- Removing old content and under-performing pages;
- Gearing up for year-round sales;
- Developing new links for January;
- Building out some sections on existing sites with lucrative areas;
- Building new pages around new merchants;
- Planning/outlining for content development;
- Looking over Spring and Summer sites;
- Taking lessons from this Christmas and getting ready for next year;
- Clean up/organize office;
- Emptying out email accounts;
- Analyzing EPC by merchant for year and driving traffic to them;
- Looking for new niche merchants;
- Learning how to "make more with less" in 2005

Just a few publishers wrote in to say that they relax after the holidays doing the following:
- Admiring handiwork;
- Planning a kitchen-remodeling project;
- Not doing "squat" until after New Years excepet sitting back with "contented smile and count the money";
- Taking a vacation;
- Doing shopping;
- Crocheting pot holders;
- Playing pin ball when bored;
- Taking a break.

The feedback from this poll gave a great view of how different publishers gear up for the New Year and new promotions. Hope it’s of interest to you. More polls to come from Lightspeed Research in 2005.

2004 Post Holiday Lightspeed Affiliate Newsletter

Illuminating News, Tips and Ideas! http://affiliates.lightspeedresearch.com

With the Holidays behind us, the New Year fast approaching, and the up-coming announcement of our year-end "Turn up the Volume" bonus winners, we've been very busy at Lightspeed Research (as I'm sure you can relate). We'd like to remind you that on Monday, January 10th, we'll be awarding cash bonuses to the three Lightspeed Affiliates who drive the highest volume of leads from November 1st through December 31st. The bonuses will be awarded as follows:
  • Highest Volume Driver gets $1,000.00
  • Second Highest Volume Driver gets $500.00
  • Third Highest Volume Driver gets $200.00
Will you be one of the winners?

One other reminder:
We've increased December commissions by $0.50 for all Lightspeed Affiliates who joined the program prior to December 1, 2004. We hope the bonus and the commission increases demonstrate our appreciation to you as a valued Web Partner. Although the commissions will revert back to the original pay-out of $0.75, we will be planning more affiliate incentives for next year.
Although we're all very busy dealing with our year-end business, it's customary to look back upon this year and review what has been accomplished. We've provided a brief "2004 review" on the Lightspeed Affiliate Program accomplishments along with an overview of our plans going into the New Year.


In This Issue

Top 10 List of Lightspeed Affiliates
Top Earner for November 2004
Accomplishments of 2004
Looking Ahead into 2005
Holiday Down Time

Marketing Tool of the Month
Lightspeed Affiliate Blog Postings
Lightspeed Affiliate Forum Postings

Top 10 Lightspeed Affiliates

Traffic Swarm
Amazing-Offers
PaidSurveys.com
ThePaid.com

Paid Survey
Get Paid Guides
SurveyMania.com

NX2
Six Questions
JustMoneyTalk.com


Top Earning Affiliate

Congratulations are in order again to
Traffic Swarm , our Top Performing Affiliate in November! TrafficSwarm is an Internet marketing service that delivers free, targeted traffic to Web sites in its expanding network. As the leading online traffic syndicate, TrafficSwarm's mission is to help webmasters, small businesses, and “netpreneurs” market their sites more effectively to achieve their long term performance goals.

Accomplishments of 2004

The Lightspeed Affiliate Program announced it’s launch on September 9th of this year and has quickly grown into a quality program with well over 1,000 affiliate Web Partners, managed both in-house and via the Commission Junction network. There’s a lot to look forward to as a Lightspeed Affiliate, but let’s take a moment to look at what’s been achieved thus far:


Looking Ahead

In 2005, you will hear and see much more of the Lightspeed Affiliate Program. There will be more blog postings, informative affiliate polls, forum discussions, affiliate contests, and special promotions.
What we most want to accomplish early on in the year is to establish better one-on-one communication directly with you. We want to make contact with you, to talk about the program, how it’s working for you and how we can improve the Lightspeed Affiliate Program overall. We will be planning to attend upcoming conferences and events and would love the opportunity meet you in person.
In the meantime, please take a moment to write to us with this feedback, in either the
ABestWeb forum or the
RevenueSource forum. You can also email us directly at affiliates@lightspeedresearch.com. Your feedback is always grealy appreciated.

Got Holiday Downtime?

According to a recent study by digital marketing technology provider, Atlas DMT, as reported by the E-Commerce Times, the 2004 holiday shopping season’s busiest day was projected to be the week of December 13th.

Site-Reference suggests doing the following to stay productive during a ho-hum post-holiday sales season:

  • Re-assess your marketing strategy;
  • Host fresh, original content (RSS feeds, polls, contests, etc.) for repeat sales;
  • Update landing pages;
  • Use free web-page analysis sites;
  • Check all links for functionality;
  • Read through your content.

Read more about how to take advantage of Holiday down time.

Marketing Tools of the Month

Do you know which keywords are on your Web site? Do you know how often they appear on each page? How about the same for your competitor sites?

GoRank.com
offers a neat little tool to help you with your keyword density analysis and that of 4 competitor sites. If you have too high of a keyword density, you might be in risk of being omitted from some search engines. Too low can put you at a disadvantage.

Lightspeed Affiliate Blog Postings

How do you stay productive during Holiday down time? (posted 12/20/04)
Do you target car-buyers? (posted 12/20/04)
A Sincere “Thank-You” from Lightspeed Research (posted 12/7/04)

You can read all Lightspeed Affiliate Blog postings through the link below; be sure to bookmark this URL address in your favorites file:
http://lightspeedaffiliates.blogspot.com/.

Lightspeed Affiliate Forum

For your convenience, we’re now running two affiliate forums; one is hosted at
ABestWeb and the other is found at the new popular forum, Revenue Source. We’re presently running the following poll in both forums: How do you stay productive during Holiday down time?

Your votes, opinions, questions and comments are always greatly encouraged.

Thanks for reading the December Lightspeed Affiliate Newsletter.

Take Care,
Lightspeed Affiliate Team
Lightspeed Research
180 Mount Airy Road, Suite 100
Basking Ridge, New Jersey 07920
affiliates@lightspeedresearch.com

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Monday, December 20, 2004

How do you make the most of holiday down-time?

According to a recent study by digital marketing technology provider, Atlas DMT, as reported by the E-Commerce Times, the 2004 holiday shopping season’s busiest days have come and gone (it was last week).

Site-Reference.com suggests doing the following to stay productive during a ho-hum post-holiday sales season:
- Re-assess your marketing strategy;
- Host fresh, original content (RSS feeds, polls, contests, etc.) for repeat sales;
- Update landing pages;
- Use free web-page analysis sites;
- Check all links for functionality
- Read through your content;


How do you stay productive during a post-holiday season? Please take our poll and send us feedback.

Take Care,
Michelle

Michelle O'Grady, Affiliate Manager
Lightspeed Affiliate Program
Visit the Lightspeed Affiliate Forum

Not a Lightspeed Affiliate? Join Now.


Do you target car-buyers?

The Lightspeed Affiliate Program is looking for a few publishers and/or Lightspeed Affiliates whose Web sites target car-buyers who may have purchased a car in the past 2 years. Do you meet that criteria? Interested in talking about an extended offer? Please write me at affiliates@lightspeedresearch.com.

Hope you're enjoying the Holiday Season.

Take Care,
Michelle

Michelle O'Grady, Affiliate Manager
Lightspeed Affiliate Program
http://affiliates.lightspeedresearch.com

Not a Lightspeed Affiliate? Join Now.

Tuesday, December 07, 2004

A Sincere "Thank-You" from Lightspeed Research

As we approach the Holidays and the coming New Year, we would like to thank Lightspeed Affiliates for being important Web partners and working to build membership to the Lightspeed Consumer Panel. To demonstrate our appreciation, we have increased affiliate pay-outs for the month of December by $0.50. Individual letters have gone out to everyone announcing this December commission increase and providing further details.

We wish you and yours Wonderful Holiday Season and Happy New Year!

Michelle O'Grady, Affiliate Manager
Lightspeed Affiliate Program
http://affiliates.lightspeedresearch.com

Not a Lightspeed Affiliate? Join Now.
Visit the
Lightspeed Affiliate Forum